Promotion can help a convention reach players who are already deciding where to spend their time and travel budget. Responsible promotion begins with accurate, verifiable event information and a clear distinction between editorial listings and paid visibility.
Start With Verifiable Information
A useful listing identifies the event, region, format and official website without overstating attendance or borrowing credibility from unrelated conventions. The listing guide explains the directory's inclusion criteria and the details readers should verify before travelling.
What Good Promotion Includes
- A defined audience — tabletop, RPG, card, miniatures, video-game or mixed-hobby players.
- Current official details — dates, venue, badge information and organiser-controlled links.
- Clear labelling — sponsored placement should never be presented as independent editorial endorsement.
Sponsorship Principles
Enhanced promotion should be relevant to convention-goers, proportionate to the surrounding guide and plainly identified. Promotional copy should avoid unsupported superlatives, artificial urgency and claims that cannot be checked through the event's own materials.
Plan Event Visibility
Compare the USA regional guides and international listings to understand how the directory groups events. The home page provides the full regional index, while the listing guide explains the standards applied to directory entries.